PROGRAM

Faculty Dining Room

Opening Remarks

Mariana Amatullo, Co-Founder & Vice President, Designmatters, Art Center College of Design and Host Curator, LEAP Symposium

Opening the Opening Arguments

Allan Chochinov, Products of Design Chair, Core 77

Program Overview

By members of the Art Center LEAP Core Programming Team:
Karen Hofmann, Chair Product Design
Sherry Hoffman, LEAP Programming Lead Facilitator
Heidrun Mumper-Drumm, Director, Sustainability Initiatives

Ahmanson Auditorium

This session module aims to explore participants’ “opening arguments” with the goal of capturing insights that establish the timeliness of the issues and a baseline of guiding topics and themes through collective knowledge sharing.

Assigned Classrooms

Alcove/Sinclaire Pavillion

Building on session 1, participants are invited to delve deeper into reflection and framing/ reframing of insights, diverging to sketch patterns, weave connections and identify new possibilities.

Assigned Classrooms

Lawn

Introduction by Petrula Vrontikis, Professor, Graphic Design, Art Center College of Design

A program made possible by the Toyota Motor Corporation Endowed Lecture Series.

Design Innovation at the Intersection of the Public and Private Sector

One of the most effective ways that a designer can work is to span both public and private sector activities. Public sector organizations are hungry to learn from the private sector models. Similarly, businesses are beginning to recognize the value of social sector work as a way to strengthen their market reach and invigorate their innovation capacity.The presenters in this session will share unique case studies and perspectives that point to a re-definition of roles.

Introduction & Framing:
Robert Fabricant, Vice President Creative, frog design

Presenters:
Bryan Boyer, Former Strategic Lead at SITRA, and Project Manager, Helsinki Design Lab
Christopher Fabian, Advisor to the Executive Director, Innovation, UNICEF

Ahmanson Auditorium

This session is conceived as the final group session of the day and as a generative module for hands-on ideation and visualization based on the morning discussions.

Assigned Classrooms

Alcove / Sinclaire Pavillion

All clusters of participants re-gather as an entire group to debate and report back on emergent topics from prior working sessions.

Film Sound Stage

by LEAP Participant Presenters

John X. Carey, Filmmaker

Geoff Brewerton, Student, Art Center College of Design

Film Sound Stage

Art Center College of Design Hillside Campus (Morning Sessions)
1700 Lida Street Pasadena, CA 91103

Shuttles will run from the Courtyard Marriott to Art Center Hillside Campus from 8am until 1pm.
Participants will move to Art Center South Campus at 2pm; shuttles will be provided
Shuttles will run from the Courtyard Marriott to Art Center South Campus from 2:30pm until 10:00pm

Program Format

Participants are invited to self-select into new groupings that will be organized based on a few select topics that will have bubbled up from the emergent content of day 1.

Faculty Dining Room

“Why They Matter: Stories from the Front Lines”

Allan Chochinov, Products of Design Chair, SVA and Partner, Core77

New Topics of Relevance

Jocelyn Wyatt, Co-Lead, IDEO.org in dialogue with LEAP Core Programming Team

Ahmanson Auditorium

Sessions modules focus on prototyping and scenario building exercises with probes and prompts based on insights and provocations from Day 1.

Film Sound Stage

Pastries provided by Homegirl Catering, a division of Homeboy Industries, a Los Angeles based social enterprise.

Alcove / Sinclaire Pavillion

Sessions modules will be designed around prototyping and scenario building exercises with probes and prompts based on insights and provocations from Day 1.

Film Sound Stage

Lawn and Faculty Dining Room

Designing a Social Economy:
Professional pathways in the emerging social capital market

Around the world a new market is emerging focused on maximizing social good and social benefit. Social entrepreneurs and social investors are revolutionizing the way markets work, the way we think about business, and the very definition of profit and value. This panel will explore trends in this emergent field and professional opportunities for “design entrepreneurs” to envision, create and shape the future of the marketplace.

Moderator: Lee Davis, Scholar-in-Residence, Center for Social Design, Maryland Institute College of Art (MICA)

Panelists:
David Greco, Vice President, Western Region, Nonprofit Finance Fun
Kanyi Maqubela, Venture Partner, Collaborative Fund
Tara Roth McConagy, President, Goldhirsh Foundation
Gabriel Wartofsky, Co-Founder & CTO, Conscious Commuter Corporation

Ahmanson Auditorium

Art Center College of Design South Campus
950 Raymond Avenue
Pasadena, CA 91105

LEAP Participants propose and sign up for topics that become the focus of concurrent running sessions.

Wind Tunnel Assigned Classrooms

Wind Tunnel Patio

by LEAP Participant Presenters

Henry Posko, CEO, Humanim

Elizabeth Scharpf, Founder and Chief Instigating Officer, SHE

Kyla Fullenwider, Imperative

Wind Tunnel Gallery

LEAP Workshops are offered by key symposium partners who bring unique perspectives, knowledge and resources to the design and social innovation space.

Global social innovation competitions:
how do we embed design to maximize social impact?

Suzi Sosa, CEO, Verb

This session will explore how design and “design thinking” might be better integrated into social innovation competitions to enrich the quality of the entrepreneurs’ projects as well as to train them in these essential concepts. Over the past five years, social innovation competitions have proven very successful to stimulate early-stage social entrepreneurship worldwide but most do not include any requirements or training in principles of design. Workshop participants will work collaboratively to brainstorm how design could be integrated through project requirements, exercises, tutorials and more.

Verb is a social enterprise producing innovation competitions in partnership with global companies, including the Dell Social Innovation Challenge, which in the past seven years has awarded more than $790,000 to over 90 start-up social enterprises. In 2013, the Dell Challenge had over 10,000 participants from over 60 countries.

More information on Verb’s mandate:

VERB Video: Mission & Money

Beyond Design: Expanding designers’ roles
in multi-disciplinary collaborations

Jennifer Keller Jackson, Senior Program Officer, NCIIA (National Collegiate Inventors and Innovator’s Alliance)

Designers, engineers and entrepreneurs are all critical players in designing solutions for social impact and proposing alternatives to thorny problems. When they join forces in multi-disicplinary teams that are pursuing a social outcome, the results can be powerful. And yet too often, we witness a lack of understanding of designer’s strategic capabilities. As we know, design might be brought in at the very beginning of the project (responding to a brief) and dropped at a critical “hand off” juncture, or alternatively, design might come in at the end, to serve a punctual aesthetic or packaging function.

Some designers, as part of multi-disciplinary teams, are of course quite successful in going beyond project concept to implementation and commercialization of a product and/or service that improves lives. What are they doing differently? How do their contributions play out in these collaborations? What can organizations like NCIIA do to promote effective and cross-cutting collaboration and a better integration of design, enginering and entrepreneurship?

Designers everywhere are hungry for their ideas to lead to real impact. Join a conversation about the philosophical, academic, administrative and real world barriers that can keep these groups (designers, engineers, scientists, and entrepreneurs) apart, and what some are doing to change that.

NCIIA supports technology innovation and entrepreneurship in higher education to create experiential learning opportunities for students and successful, socially beneficial innovations and businesses. We have funded almost 400 courses and programs on college campuses and NCIIA student teams have launched 180 new ventures.
http://nciia.org

More information on NCIIA’s mandate:

NCIIA Video: Innovators Start Here

Sharing the Power of Design: Using Media to Reach New Audiences

Adele Peters, Design Curator at GOOD

As media continues to evolve and become more participatory, how can public interest designers use new media forms to better share the value of design in the social sector? In this workshop, we’ll discuss gaps in current media coverage and new opportunities for storytelling and community-building.

GOOD is a global community of people who give a damn. We convene online on good.is, in our print magazine, and in person through our local chapters and events. Our reason for being is to help each other do good, be good, and collectively create the most positively impactful community in the world.

Wind Tunnel Assigned Classrooms